Brand Equity Measurement

Conjoint Analysis is a research technique used to measure "utilities" or value placed by consumers for individual elements in a purchase decision. Conjoint studies that include "brand" and "price" as two of the attributes measured can also use the data to determine the equity or value placed by consumers on a brand.

• Intuitive Wizard for Creation of Conjoint Profile
• Brand/Price Model built into the system
• One click access to brand equity measurement