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Survey Report : Diving Industry 4th Quarter 05 Survey
Survey Statistics
 
Viewed154
Started283
Completed 282
Completion Rate99.65%
Drop Outs (After Starting)1
  • Average time taken to complete survey : 4 minute(s)
What best describes your status within the dive industry:
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Dive Retailer10938.65%
2.Independent Dive Instructor8028.37%
3.Dive Resort or Resort-Based Dive Operator258.87%
4.Dive Related Manufacturer186.38%
5.Other Industry Professional5017.73%
Total282100%
Key Analytics
Mean2.362
Key Facts
  • 67.02% chose the following options :
    • Dive Retailer
    • Independent Dive Instructor
  • Least chosen option 6.38% :
    • Dive Related Manufacturer
Confidence Interval @ 95%[2.188 - 2.535]
n = 282
Standard Deviation1.484
Standard Error0.088
In what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.United States23281.98%
2.Canada134.59%
3.Caribbean, Atlantic or Latin America Region248.48%
4.South Pacific/Asia/Indo Region31.06%
5.Europe Region62.12%
6.Other Region51.77%
Total283100%
Key Analytics
Mean1.420
Key Facts
  • 90.46% chose the following options :
    • United States
    • Caribbean, Atlantic or Latin America Region
  • Least chosen option 1.06% :
    • South Pacific/Asia/Indo Region
Confidence Interval @ 95%[1.299 - 1.542]
n = 283
Standard Deviation1.043
Standard Error0.062
If USA, what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Eastern Time Zone9837.12%
2.Central Time Zone6926.14%
3.Mountain Time Zone124.55%
4.Pacific Time Zone5922.35%
5.Other Area or Non-US269.85%
Total264100%
Key Analytics
Mean2.417
Key Facts
  • 63.26% chose the following options :
    • Eastern Time Zone
    • Central Time Zone
  • Least chosen option 4.55% :
    • Mountain Time Zone
Confidence Interval @ 95%[2.245 - 2.589]
n = 264
Standard Deviation1.425
Standard Error0.088
How would you describe your outlook for the FIRST quarter of 2006 for the following classifications of your business (Oct through Dec 05)?:
Overall Matrix Scorecard
Question Count Score
Same as in 2005 –Less than in 2005 –More than in 2005 –Not Applicable
1.Overall Gross2802.293
2.New diver Certifications and Referral Numbers2732.377
3.Overall Dive Travel (Group & Individual) Gross Revenues2712.476
4.Overall Dive Equipment Gross Revenues2742.555
Average2.425
Overall Gross
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 –7627.14%
2.Less than in 2005 –6422.86%
3.More than in 2005 –12243.57%
4.Not Applicable186.43%
Total280100%
Key Analytics
Mean2.293
Key Facts
  • 70.71% chose the following options :
    • More than in 2005 –
    • Same as in 2005 –
  • Least chosen option 6.43% :
    • Not Applicable
Confidence Interval @ 95%[2.183 - 2.403]
n = 280
Standard Deviation0.939
Standard Error0.056
New diver Certifications and Referral Numbers
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 –7427.11%
2.Less than in 2005 –6323.08%
3.More than in 2005 –9534.80%
4.Not Applicable4115.02%
Total273100%
Key Analytics
Mean2.377
Key Facts
  • 61.9% chose the following options :
    • More than in 2005 –
    • Same as in 2005 –
  • Least chosen option 15.02% :
    • Not Applicable
Confidence Interval @ 95%[2.254 - 2.501]
n = 273
Standard Deviation1.040
Standard Error0.063
Overall Dive Travel (Group & Individual) Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 –8431.00%
2.Less than in 2005 –4315.87%
3.More than in 2005 –7527.68%
4.Not Applicable6925.46%
Total271100%
Key Analytics
Mean2.476
Key Facts
  • 58.67% chose the following options :
    • Same as in 2005 –
    • More than in 2005 –
  • Least chosen option 15.87% :
    • Less than in 2005 –
Confidence Interval @ 95%[2.336 - 2.616]
n = 271
Standard Deviation1.176
Standard Error0.071
Overall Dive Equipment Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 –7025.55%
2.Less than in 2005 –4717.15%
3.More than in 2005 –9233.58%
4.Not Applicable6523.72%
Total274100%
Key Analytics
Mean2.555
Key Facts
  • 59.12% chose the following options :
    • More than in 2005 –
    • Same as in 2005 –
  • Least chosen option 17.15% :
    • Less than in 2005 –
Confidence Interval @ 95%[2.423 - 2.686]
n = 274
Standard Deviation1.112
Standard Error0.067
What is your title?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Store, Company or Facility Owner13448.20%
2.Store, Company or Facility Manager or Management Staff2910.43%
3.Full-Time Employee62.16%
4.Part-Time Employee31.08%
5.Independent Dive Instructor or Divemaster8229.50%
6.Other Not Listed248.63%
Total278100%
Key Analytics
Mean2.791
Key Facts
  • 77.7% chose the following options :
    • Store, Company or Facility Owner
    • Independent Dive Instructor or Divemaster
  • Least chosen option 1.08% :
    • Part-Time Employee
Confidence Interval @ 95%[2.557 - 3.026]
n = 278
Standard Deviation1.993
Standard Error0.120
At this point, what best describes your business' long term outlook for 2006?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Business will be slowly improving.16658.66%
2.Business will be slowly worsening.144.95%
3.Business will be stagnant, and not changing much either way.4114.49%
4.Business will be greatly or rapidly improving.4214.84%
5.Business will be greatly or rapidly worsening.00.00%
6.I have no opinion or not Applicable.155.30%
7.Other outlook not listed.51.77%
Total283100%
Key Analytics
Mean2.155
Key Facts
  • 73.5% chose the following options :
    • Business will be slowly improving.
    • Business will be greatly or rapidly improving.
Confidence Interval @ 95%[1.968 - 2.343]
n = 283
Standard Deviation1.612
Standard Error0.096