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Survey Report : Diving Industry 1st Quarter 06 Survey
Survey Statistics
 
Viewed85
Started267
Completed 260
Completion Rate97.38%
Drop Outs (After Starting)7
  • Average time taken to complete survey : 3 minute(s)
What best describes your status within the dive industry:
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Dive Retailer10438.95%
2.Independent Dive Instructor7026.22%
3.Dive Resort or Resort-Based Dive Operator228.24%
4.Dive Related Manufacturer207.49%
5.Other Industry Professional5119.10%
Total267100%
Key Analytics
Mean2.416
Key Facts
  • 65.17% chose the following options :
    • Dive Retailer
    • Independent Dive Instructor
  • Least chosen option 7.49% :
    • Dive Related Manufacturer
Confidence Interval @ 95%[2.233 - 2.599]
n = 267
Standard Deviation1.525
Standard Error0.093
In what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.United States21379.78%
2.Canada155.62%
3.Caribbean, Atlantic or Latin America Region3011.24%
4.South Pacific/Asia/Indo Region41.50%
5.Europe Region20.75%
6.Other Region31.12%
Total267100%
Key Analytics
Mean1.412
Key Facts
  • 91.01% chose the following options :
    • United States
    • Caribbean, Atlantic or Latin America Region
  • Least chosen option 0.75% :
    • Europe Region
Confidence Interval @ 95%[1.300 - 1.524]
n = 267
Standard Deviation0.935
Standard Error0.057
If USA, what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Eastern Time Zone8133.61%
2.Central Time Zone7430.71%
3.Mountain Time Zone135.39%
4.Pacific Time Zone5121.16%
5.Other Area or Non-US229.13%
Total241100%
Key Analytics
Mean2.415
Key Facts
  • 64.32% chose the following options :
    • Eastern Time Zone
    • Central Time Zone
  • Least chosen option 5.39% :
    • Mountain Time Zone
Confidence Interval @ 95%[2.241 - 2.589]
n = 241
Standard Deviation1.376
Standard Error0.089
How would you describe your outlook for the SECOND quarter of 2006 for the following classifications of your business (April through Jun 06)?:
Overall Matrix Scorecard
Question Count Score
Same as in 2005 : Less than in 2005 : More than in 2005 : Not Applicable
1.Overall Gross2362.390
2.New diver Certifications and Referral Numbers2192.379
3.Overall Dive Travel (Group & Individual) Gross Revenues2112.573
4.Overall Dive Equipment Gross Revenues2092.612
Average2.489
Overall Gross
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 5724.15%
2.Less than in 2005 : 4820.34%
3.More than in 2005 : 11347.88%
4.Not Applicable187.63%
Total236100%
Key Analytics
Mean2.390
Key Facts
  • 72.03% chose the following options :
    • More than in 2005 :
    • Same as in 2005 :
  • Least chosen option 7.63% :
    • Not Applicable
Confidence Interval @ 95%[2.270 - 2.509]
n = 236
Standard Deviation0.937
Standard Error0.061
New diver Certifications and Referral Numbers
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 5525.11%
2.Less than in 2005 : 5123.29%
3.More than in 2005 : 8840.18%
4.Not Applicable2511.42%
Total219100%
Key Analytics
Mean2.379
Key Facts
  • 65.3% chose the following options :
    • More than in 2005 :
    • Same as in 2005 :
  • Least chosen option 11.42% :
    • Not Applicable
Confidence Interval @ 95%[2.249 - 2.509]
n = 219
Standard Deviation0.985
Standard Error0.067
Overall Dive Travel (Group & Individual) Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 5023.70%
2.Less than in 2005 : 3818.01%
3.More than in 2005 : 7535.55%
4.Not Applicable4822.75%
Total211100%
Key Analytics
Mean2.573
Key Facts
  • 59.24% chose the following options :
    • More than in 2005 :
    • Same as in 2005 :
  • Least chosen option 18.01% :
    • Less than in 2005 :
Confidence Interval @ 95%[2.427 - 2.720]
n = 211
Standard Deviation1.086
Standard Error0.075
Overall Dive Equipment Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 4521.53%
2.Less than in 2005 : 4220.10%
3.More than in 2005 : 7133.97%
4.Not Applicable5124.40%
Total209100%
Key Analytics
Mean2.612
Key Facts
  • 58.37% chose the following options :
    • More than in 2005 :
    • Not Applicable
  • Least chosen option 20.1% :
    • Less than in 2005 :
Confidence Interval @ 95%[2.466 - 2.759]
n = 209
Standard Deviation1.078
Standard Error0.075
What is your title?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Store, Company or Facility Owner13451.54%
2.Store, Company or Facility Manager or Management Staff197.31%
3.Full-Time Employee41.54%
4.Part-Time Employee31.15%
5.Independent Dive Instructor or Divemaster6625.38%
6.Other Not Listed3413.08%
Total260100%
Key Analytics
Mean2.808
Key Facts
  • 76.92% chose the following options :
    • Store, Company or Facility Owner
    • Independent Dive Instructor or Divemaster
  • Least chosen option 1.15% :
    • Part-Time Employee
Confidence Interval @ 95%[2.555 - 3.060]
n = 260
Standard Deviation2.078
Standard Error0.129
At this point, what best describes your business' long term outlook for 2006?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Business will be slowly improving.13651.52%
2.Business will be slowly worsening.217.95%
3.Business will be stagnant, and not changing much either way.4717.80%
4.Business will be greatly or rapidly improving.3212.12%
5.Business will be greatly or rapidly worsening.41.52%
6.I have no opinion or not Applicable.186.82%
7.Other outlook not listed.62.27%
Total264100%
Key Analytics
Mean2.337
Key Facts
  • 69.32% chose the following options :
    • Business will be slowly improving.
    • Business will be stagnant, and not changing much either way.
  • Least chosen option 1.52% :
    • Business will be greatly or rapidly worsening.
Confidence Interval @ 95%[2.133 - 2.542]
n = 264
Standard Deviation1.694
Standard Error0.104