SHARE THIS REPORT:      
Survey Report : Diving Industry 2nd Quarter 06 Survey
Survey Statistics
 
Viewed1
Started172
Completed 172
Completion Rate100%
Drop Outs (After Starting)0
  • Average time taken to complete survey : 4 minute(s)
What best describes your status within the dive industry:
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Dive Retailer6839.53%
2.Independent Dive Instructor4224.42%
3.Dive Resort or Resort-Based Dive Operator148.14%
4.Dive Related Manufacturer148.14%
5.Other Industry Professional3419.77%
Total172100%
Key Analytics
Mean2.442
Key Facts
  • 63.95% chose the following options :
    • Dive Retailer
    • Independent Dive Instructor
  • Least chosen option 8.14% :
    • Dive Resort or Resort-Based Dive Operator
Confidence Interval @ 95%[2.210 - 2.673]
n = 172
Standard Deviation1.549
Standard Error0.118
In what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.United States13980.81%
2.Canada105.81%
3.Caribbean, Atlantic or Latin America Region1911.05%
4.South Pacific/Asia/Indo Region21.16%
5.Europe Region21.16%
6.Other Region00.00%
Total172100%
Key Analytics
Mean1.360
Key Facts
  • 91.86% chose the following options :
    • United States
    • Caribbean, Atlantic or Latin America Region
Confidence Interval @ 95%[1.239 - 1.482]
n = 172
Standard Deviation0.815
Standard Error0.062
If USA, what general region are you located?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Eastern Time Zone6541.67%
2.Central Time Zone3925.00%
3.Mountain Time Zone74.49%
4.Pacific Time Zone3421.79%
5.Other Area or Non-US117.05%
Total156100%
Key Analytics
Mean2.276
Key Facts
  • 66.67% chose the following options :
    • Eastern Time Zone
    • Central Time Zone
  • Least chosen option 4.49% :
    • Mountain Time Zone
Confidence Interval @ 95%[2.059 - 2.492]
n = 156
Standard Deviation1.380
Standard Error0.110
How would you describe your outlook for the THIRD quarter of 2006 for the following classifications of your business (July through Sept 06)?:
Overall Matrix Scorecard
Question Count Score
Same as in 2005 : Less than in 2005 : More than in 2005 : Not Applicable
1.Overall Gross1622.352
2.New diver Certifications and Referral Numbers1442.431
3.Overall Dive Travel (Group & Individual) Gross Revenues1402.443
4.Overall Dive Equipment Gross Revenues1402.664
Average2.472
Overall Gross
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 3420.99%
2.Less than in 2005 : 4427.16%
3.More than in 2005 : 7747.53%
4.Not Applicable74.32%
Total162100%
Key Analytics
Mean2.352
Key Facts
  • 74.69% chose the following options :
    • More than in 2005 :
    • Less than in 2005 :
  • Least chosen option 4.32% :
    • Not Applicable
Confidence Interval @ 95%[2.219 - 2.484]
n = 162
Standard Deviation0.860
Standard Error0.068
New diver Certifications and Referral Numbers
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 3524.31%
2.Less than in 2005 : 3121.53%
3.More than in 2005 : 5940.97%
4.Not Applicable1913.19%
Total144100%
Key Analytics
Mean2.431
Key Facts
  • 65.28% chose the following options :
    • More than in 2005 :
    • Same as in 2005 :
  • Least chosen option 13.19% :
    • Not Applicable
Confidence Interval @ 95%[2.267 - 2.594]
n = 144
Standard Deviation1.001
Standard Error0.083
Overall Dive Travel (Group & Individual) Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 3927.86%
2.Less than in 2005 : 3323.57%
3.More than in 2005 : 3525.00%
4.Not Applicable3323.57%
Total140100%
Key Analytics
Mean2.443
Key Facts
  • 52.86% chose the following options :
    • Same as in 2005 :
    • More than in 2005 :
  • Least chosen option 23.57% :
    • Less than in 2005 :
Confidence Interval @ 95%[2.255 - 2.631]
n = 140
Standard Deviation1.133
Standard Error0.096
Overall Dive Equipment Gross Revenues
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Same as in 2005 : 2115.00%
2.Less than in 2005 : 3424.29%
3.More than in 2005 : 5640.00%
4.Not Applicable2920.71%
Total140100%
Key Analytics
Mean2.664
Key Facts
  • 64.29% chose the following options :
    • More than in 2005 :
    • Less than in 2005 :
  • Least chosen option 15% :
    • Same as in 2005 :
Confidence Interval @ 95%[2.503 - 2.825]
n = 140
Standard Deviation0.972
Standard Error0.082
What is your title?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Store, Company or Facility Owner9557.58%
2.Store, Company or Facility Manager or Management Staff148.48%
3.Full-Time Employee42.42%
4.Part-Time Employee31.82%
5.Independent Dive Instructor or Divemaster4024.24%
6.Other Not Listed95.45%
Total165100%
Key Analytics
Mean2.430
Key Facts
  • 81.82% chose the following options :
    • Store, Company or Facility Owner
    • Independent Dive Instructor or Divemaster
  • Least chosen option 1.82% :
    • Part-Time Employee
Confidence Interval @ 95%[2.142 - 2.718]
n = 165
Standard Deviation1.888
Standard Error0.147
At this point, what best describes your business' long term outlook for 2006?
Frequency Analysis
Answer CountPercent
20%40%60%80%100%
1.Business will be slowly improving.7946.20%
2.Business will be slowly worsening.2313.45%
3.Business will be stagnant, and not changing much either way.3520.47%
4.Business will be greatly or rapidly improving.2212.87%
5.Business will be greatly or rapidly worsening.00.00%
6.I have no opinion or not Applicable.84.68%
7.Other outlook not listed.42.34%
Total171100%
Key Analytics
Mean2.304
Key Facts
  • 66.67% chose the following options :
    • Business will be slowly improving.
    • Business will be stagnant, and not changing much either way.
Confidence Interval @ 95%[2.070 - 2.538]
n = 171
Standard Deviation1.561
Standard Error0.119