Dial Testing can help you discover more about your consumers and understand them more deeply than using qualitative or quantitative methods alone. Online dial testing methodology allows you to conduct research in the most time- and cost-effective manner possible.

Dial testing can help engage the target audience in thoughtful and in-depth discussions to illuminate their questions, potential concerns, and preferred methods of communication for a narrative, speech or ad concept and its key messages. Online Dial Testing integrates into a traditional Web-based survey layout, but also allows you to dial test the narratives in much the same way as in person, using a graphical interface that allows true moment-to-moment dial ratings.

The privacy offered by the dials allows you to ask targeted questions and receive honest answers without impact from the group dynamic. Immediate real time results from dial testing can allow you to adapt the discussion on-the-fly and find out what your respondents really think.