The NPS is a scoring model developed by Bain & Co. Consultant Frederick F. Reichheld.

It basically involves asking respondents to respond on a 0 -to- 10 point rating scale question - "How likely are you to recommend Company/Product to your friend/colleague?" - The scale is then divided into three sections :

• Promoters - Users who gave a 9 or a 10
• Passive - Users who gave a 7 or 8
• Detractor - Users who gave a score between 0 and 6

The system will then calculate the aggregate responses of each of the three categories as well as the "Net Promoter" -- i.e. Promoters minus the Detractors.

To add a Net Promoter® Score question type:

• Click on Add New Question link
• From the Advanced Question Types option select the Net Promoter Score question type.

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• Enter in the text for the question and click Save Question.

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• A 0 -to- 10 point rating scale is automatically added.

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This feature/tools described here are available with the following license(s) :